The founder's field guide
Choose with a little more confidence.
Practical advice for UK founders, with the tradeoffs and questions that matter before you buy.
FIELD NOTES / 01
Buying guide
Best CRM software for UK startups
A small, practical shortlist for organising leads without overbuilding your sales stack.
Read the guide ↗FIELD NOTES / 02
Buying guide
Best productivity tools for a small team
A lean starting stack for business email, shared knowledge and project delivery.
Read the guide ↗FIELD NOTES / 03
Buying guide
Best website builders for a startup
Three different ways to get a useful website live, with the tradeoffs to consider first.
Read the guide ↗